Get ready with Gwen Stefani! By curating creative behind-the-scenes exclusive stills and short-form videos in of Gwen from a “day in the life” perspective, our creative strategy cultivated a human connection from fans to beloved artist, therefore increasing Social engagement by 150% while simultaneously promoting Gwen’s beauty brand, GXVE. For each shoot, the team adapted to changing Social trends through research and development to keep content current and engaging.