Inspired by the TRL Photo Booth of the 90s/00s, the MTV Polaroid Diary documented visiting artists and talent with a nostalgic, analog touch seen through a more modern lens.

The Polaroid Diary project resulted in a record-breaking 200% increase in Social engagement through network-exclusive original content premiering same-day. This project expanded to include stand-out portraits of talent, resulting in unique behind the scenes coverage that cultivated a human connection from fans to beloved artists. The pitch and execution of network-exclusive Social content strongly assisted in propelling the MTV Instagram account beyond the 10 million follower mark, and is a strategy that MTV continues to utilize today for festivals and red carpet events.